Cadillac Experience
A General Motors sponsored studio at the University of Cincinnati. A collaborative project between myself, a fashion designer, and two transportation designers. We were challenged by GM to design a car that would exist in the world of 2035.
Persona: Ricardo
Our approach was to use Joseph Campbell’s Hero’s Journey narrative structure as both a research methodology and presentation framework to visualize the future of technology, economy, society, and mobility. We focused our research on Austin, Texas, and developed our persona, Ricardo.
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This proposal introduces Cadillac to Austin, Texas. A young, progressive city in the United States often considered the next Silicon Valley.
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Cadillac will focus on young tech executives and entrepreneurs relocating to Texas by 2035.
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This video was created for a General Motors sponsored collaborative class in which we were tasked with designing a vehicle for a specific city and persona using an existing GM platform, set in the year 2035. Through extensive research and ongoing collaboration with professors, students, and GM stakeholders, we identified Austin, Texas, as a strong fit. The design was developed holistically across exterior, interior, and interaction design, ensuring a cohesive narrative that clearly expressed both the vehicle concept and the Cadillac brand.
This video was created for our General Motors collaborative class. We were asked to design a car for a city and persona using one of their cars. The year we were required to design for was 2035. After extensive research and ongoing communication with professors, students, and GM, we identified strong potential in Austin, Texas. We designed the experience for our persona across exterior, interior, and interaction design, ensuring every element worked together cohesively.
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Cadillac Eminence Program
In an innovative, sustainability focused city like Austin, Texas, autonomous transportation is expected to become a defining trend. Subscription-based mobility services will be particularly appealing to middle and high income individuals like Ricardo. To address this opportunity, we introduce Cadillac’s subscription-based offering, the Cadillac Eminence Program, which allows users to request seamless pickup and drop-off directly from their mobile devices.
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Cadillac Crown Jewel
We designed the Cadillac Crown Jewel for users like Ricardo as a fully autonomous vehicle that recognizes and adapts to the user through advanced biometric technologies. Every feature is intentionally crafted to give the user a sense of control and confidence, reinforcing Cadillac’s core brand values.
User Experience
User experience using Biometric sensors to identify the persona and retinal projecting to display interactions in the car.