Turning complex ideas into clear visual stories
Shem Nyachieo, MBA
Senior Graphic Designer with 8+ years of print and digital work in regulated environments: executive presentations, technical illustrations, brand systems, and environmental graphics. At AWS I designed the visuals behind $100M+ in AI, cloud, and public sector opportunities.
Presentations and Proposals
Four years on the AWS public sector proposal team, turning technical solutions into visuals executives could follow. Section 508-compliant defense graphics, isometric technical illustrations, and a library of 40,000+ reusable graphics, templates, and icons.
Brand Systems
Built the presentation system for Vizient’s 2026 brand refresh, rebuilt its 250-slide master deck, and produced an 82-icon library and 1,000+ digital assets. Designed the FalcoScan brand, website, and dashboards from the first sketch.
Environments and Print
Environmental graphics, wayfinding, and branded spaces at Gensler for 60+ Fortune 500 clients, including the Adidas flagship in Beijing. BS in Graphic Communication Design and an MBA, University of Cincinnati.
What I design with.
Selected work.
Six recent projects across presentations, illustration, brand strategy, and experience design. Skim the hook; click through for the full story.
Vizient.
Carried a Corporate Brand Refresh Across 1,000+ Assets.
Brand Refresh · Design Systems · 2026
Built the presentation system behind Vizient’s brand refresh (template library, user guide, 82 icons, chart and color rules), rebuilt the 250-slide master deck, produced 1,000+ digital assets, and took the brand to market in animated display and social ads.
Amazon Web Services.
Turned Complex Cloud Systems into Clear Visual Stories.
Proposal & Presentation Design · Public Sector · 2021 to 2025
Hero graphics, presentation templates, and technical illustrations for AWS proposals in defense and commercial markets, where the decision makers are often executives rather than engineers.
Supergoop!
Built a Brand Strategy and Visual Positioning Study.
Brand Strategy · Deck Design · 2024
A team study of how Supergoop built trust and emotional pull in a crowded sunscreen market, told through one consistent visual system.
Golden
Pebbles
Told the Full Product Story of a Space-Based Interceptor.
Product Illustration · Concept · Defense & Aerospace
A self-initiated concept in Anduril’s style: the mission, the intercept sequence, the vehicle, and the factory that builds it.
Crown
Jewel
Cadillac · Austin · 2035
Imagined Cadillac’s Crown Jewel for Austin in 2035.
Experience Design · General Motors Studio · University of Cincinnati
A General Motors studio: a self-driving Cadillac, the subscription that comes with it, and the experience inside, designed for one city and one person in 2035.
The North
Face
Marketing audit · 2020
Positioned an Upscale Winter Line for Corporate Professionals.
Marketing Audit · Editorial Design · MBA
I audited The North Face against Patagonia, Columbia, and Canada Goose and designed the fifteen-page report. It ends on one move: a premium winter line for professionals, sold only online and in flagship stores.
Earlier work.
Wayfinding, environmental graphics, interaction, and information design from school and my first studio years.
