Summary

Sustainability is a core value for today’s outdoor and active-wear consumer, making it essential for The North Face to not only communicate but actively demonstrate a strong sustainability culture. While price sensitivity exists, consumers consistently perceive The North Face as a high-end brand that sits between luxury and accessibility.

This project proposes that The North Face introduce a limited line of elevated, luxury-focused winter wear tailored specifically for corporate and business professionals. These products would be positioned above the core assortment and offered exclusively through The North Face’s online platform and flagship stores, rather than traditional department retail. This approach preserves brand credibility, reinforces premium perception, and allows The North Face to compete directly in the high end winter fashion market while staying true to its sustainability values. Designed using Adobe InDesign