- Client
- Amazon Web Services
- Role
- Global proposal and presentation designer
- Audience
- Defense and commercial executives
- Years
- 2022 to 2025
My illustrations and visual designs became reusable assets for global procurement documents and presentations.
Each proposal began with a technical solution and a deadline. I worked with solution architects, engineers, and sales leaders to understand how the solution worked, then redrew it so a customer’s executives could follow it without the technical background.
I drew every piece on one shared grid and in the AWS look, so a graphic made for one bid could drop into the next. Presentation templates, Section 508 compliant versions for defense customers, and a global library let teams around the world reuse the work in their own responses and presentations.
In AI, cloud, and public sector opportunities supported
Graphics, templates, and icons organized into one library
- Section 508
A system of accessible defense graphics
A U.S. Air Force pursuit had to explain an entire mission data platform, from sensors in orbit to a data lake in the cloud. In writing it was hard to follow. I drew it as one isometric scene that executives could read at a glance, and it became a visual AWS could reuse in later proposals. Take the tour.
11 stops
The whole platform
A mission data platform in one isometric view: sensors in the sky, operations on the ground, and the cloud underneath, tied together by the data moving between them.
AWS’s Media and Entertainment team needed to show studios how to render in the cloud with Pixar’s Tractor. I designed the two reference architectures for their blog post, turning a long list of services into a path a reader can follow step by step. Here they are redrawn with line icons, set in a Word proposal and on a slide. Point at any step to see the services it involves.
Cloud rendering with Pixar’s Tractor on AWS
Figure 1. Overall architecture
A smart city proposal had to cover renewable energy, lighting, water, HVAC, EV charging, and delivery, plus the people who run them. I put the whole city on one platform so a presenter could walk the room through every system from a single picture. Explore it, or see it placed on a slide and in a Word document.
10 stops
The whole city
One platform for renewable energy, lighting, water, HVAC, EV charging, and delivery management, with the people who run it. Explaining every system in writing would take pages; the picture shows the scope at once.
AWS’s macro icons and four gradient color sets were the starting point. I turned them into a kit teams could reuse, from display ads to covers, Word documents, web pages, and an interactive PDF, so every piece looked like it came from one place. Here it is rebuilt live, with headlines I wrote for AWS services.
Four color sets
Each set runs from Squid Ink in the top corner to its own light at the far corner, so every piece opens dark enough for white type. Choose a set to hold it across every page.
Graphics only land on time when everyone follows the same process. I ran weekly and monthly trainings for proposal teams, and one on one sessions with executives and senior leadership on how the process worked and where it could improve. This is one of those sessions, Graphics and Content Management in Orals, recorded in full.
Weekly
Working sessions with proposal teams on the graphics process, from the first request to the final deck.
Monthly
Process trainings like the one above, built as a deck in the AWS look.
One on one
Sessions with executives and senior leadership on the graphics process and where it could improve.
Next work
Supergoop!