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Plug vs Pump.

An infographic comparing electric cars and gasoline cars, for drivers who can’t decide between them.

Type

Infographic

Audience

Drivers choosing a car

Extension

Detroit Auto Show 2016 concept

Discipline

Information design

This infographic grew out of an interest in electric cars versus gasoline cars. The research focused on information that would help people who are split between the two and don’t know which to buy.

The research was then turned into an exhibition concept for the 2016 Detroit Auto Show, showcasing the latest in car efficiency.